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Kbt309 Agricultural Management Strategies And Plans Question Paper

Kbt309 Agricultural Management Strategies And Plans 

Course:Bachelor Of Science

Institution: Kenyatta University question papers

Exam Year:2011



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE (AGRIBUSINESS MANAGEMENT AND TRADE)

KBT 309: AGRICULTURAL MANAGEMENT STRATEGIES AND PLANS
DATE: THURSDAY, 31ST MARCH, 2011
TIME: 11.00 A.M. - 1.00 P.M


INSTRUCTIONS: Answer Question ONE and any other TWO questions.


1.
a.
Wheelen and Hunger defined strategic management as a process, discuss.











(4 marks)

b.
State three (3) characteristics of strategic planning

(3 marks)

c.
List the stages of strategic planning in strategy formulation
(4 marks)

d.
Discuss the importance of a clear mission statement in agribusiness


strategy formulation.





(5 marks)

e.
In relation to agribusiness, distinguish between:


i.
Mission statement and vision statement


(2 marks)


ii.
Endgame strategy and Turnaround strategy

(2 marks)


iii.
Retrenchment strategy and Liquidation strategy

(2 marks)


iv.
Goals and action plans




(2 marks)


v.
Entrepreneurship and intrapreneurship


(2 marks)


f.
Highlight the agribusiness strategy evaluation process.

(5 marks)

g.
What are the features that one should possess to become a successful


agribusiness entrepreneur?




(5 marks)

h.
Enumerate the signs of strength in an agribusiness competitive


position.







(4 marks)


Page 1 of 2





2.
a.
Briefly discuss action plans, goals, programmes, procedures and budgets


as they relate to agribusiness strategy implementation

(10 marks)

b.
Discuss the factors to consider when setting performance standards


for agribusiness strategy evaluation and control.


(5 marks)

3.
a.
Highlight the stages involved in developing an agribusiness


mission.







(8 marks)

b.
What are the basic beliefs an excellent agribusiness philosophy


entails.







(7 marks)

4.
a.
Discuss the procedure of establishing objectives in an agribusiness. (6 marks)

b.
State the characteristics of good objectives.


(4 marks)

c.
Describe the process involved in modeling an agribusiness problem.











(5 marks)













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Page 2 of 2






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