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Buss 342 :E-Commerce Question Paper

Buss 342 :E-Commerce

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2011 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 342
UNIT TITLE : E-COMMERCE

TIME: 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.

Question One
In a business perspective, what is meant by the following terms:
Business model

(2 Marks)
Intranet

(2 Marks)
Identify and justify the appropriate revenue model(s) for e-commerce firms engaged in the following types of business.

Social networks

(3 Marks)

Premium content

(3 Marks)
Steering business to other firms

(3 Marks)

Illustrate how firms owning an extranet, can use the technology to achieve business efficiency.

(6 Marks)
(i) Online payment systems still remain a big risk to both customers and merchants.
Discuss any THREE e-commerce payment systems and
their associated security risks. (9 Marks)

(ii) Besides security issues, list TWO other reasons why people don’t shop
online. (2 Marks)

Question Two

Describe the business significance of the following e-commerce dimension.

Global reach

(4 Marks)

Personalization

(4 Marks)

Universal Standards

(4 Marks)

Outline and briefly explain the key attributes that characterized the

following e-commerce periods.

E-commerce 1

(4 Marks)

E-commerce II

(4 Marks)

Question Three

The increased use of the internet has brought to the force ethical issues that the society is getting concerned.

Describe what an ethical dilemma is, and how the same can be analyzed.

(6 Marks)

Discuss how e-commerce activities can otherwise violate the personal privacy of individuals.

(4 Marks)

Explain any TWO ’fair information practice’ principles.

(4 Marks)

Outline THREE types of intellectual property protection.

(6 Marks)

Question Four

Explain how internet marketing differs from traditional marketing.

(5 Marks)

Show how online branding enhances the perception of a firm and its products.

(5 Marks)

Explain how online firms may or not survive through brands.

(10 Marks)

Question Five

Upcoming firms are using auction as a primary model of doing business.

Describe the benefits associated with this model. (8 Marks)

What is meant by online portal?

(2 Marks)

Using suitable business application areas, explain how vertical and horizontal porters function.

(10 Marks)

Buss 342 :E-Commerce Question Paper

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