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Agec 314:Agricultural Marketing Question Paper

Agec 314:Agricultural Marketing

Course:Agriculture

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 1''st ''TRIMESTER 2012 EXAMINATIONS
FACULTY : SCIENCE & TECHNOLOGY
DEPARTMENT : AGRICULTURE AND NATURAL RESOURCES
UNIT CODE : AGEC 314
UNIT TITLE : AGRICULTURAL MARKETING
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

List five reasons why agricultural marketing should be studied separate from general marketing.

(5 Marks)

Explain the difference between marketing and selling.

(5 Marks)

Explain what is meant by market positioning and state its importance in agricultural marketing.

( 5 Marks)

We can do away with middlemen but not the role they play. Explain.

(5 Marks)

Outline five reasons why produce marketing co-operatives are on the decline in Kenya.

(5 Marks)

Advertising is very expensive in Kenya. Explain why companies continue to advertise irrespective of the cost.

(5 Marks)

Outline the conditions necessary for price discrimination.

(5 Marks)

List five factors considered when setting a price.

(5 Marks)

Question Two`
Examine the various challenges faced by small scale farmers in Kenya and suggest practical solutions to the same. (15 Marks)

Question Three
’Proponents of branding argue that the small scale farmers stand to reap huge returns if Kenyan coffee is branded’. Argue a case for branding of Kenyan coffee and state three draw backs for the same. (15 Marks)

Question Four
Write short concise notes on the following.

Agricultural regulatory boards

(7Marks)

Export Promotion Council

(8 Marks)

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