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Bacj 354:Media Economics Question Paper

Bacj 354:Media Economics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

Instructions:

Answer question one and any other two questions.

Question One

Explain the four main defining features of traditional mass media organizations.

(10 marks)

Discuss any five main ways through which the media organizations make money.

(20 marks)

Question Two

Discuss the following in media economics:

Economics of scale.

(10 marks)

Economics of scope

(10 marks)

Question Three

Explain two main ways in which media owners are perceived to influence the media content.

(10 marks)

Discuss how social change affects media profits.

(10 marks)

Question Four

Explain how government owned media houses meet their running costs.

(10 marks)

Discuss two major ways through which media houses reduce their expenses to earn profits.

(10 marks)

Question Five

Discuss any four ways through which the mass media contribute to the economy of the country.

(16 marks)

Explain the meaning of Public Service Announcements.

(4 marks)

Question Six
There is a modern trend to have large media organizations. Discuss the advantages such media groups confer to the audiences. (20 marks)

Question Seven
Discuss how the "new media" have economically affected the traditional media (TV, Radio, Newspapers etc) (20 marks)

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