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Bacj 110:History Of Mass Media Question Paper

Bacj 110:History Of Mass Media

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 110
UNIT TITLE : HISTORY OF MASS MEDIA
TIME : 2 HOURS

INSTRUCTIONS

Answer question one (compulsory) and two other questions

Question One

Prior to the introduction of print or electronic media, diverse traditional African societies had unique language and cultural patterns within which there existed well established systems for sharing information.
Discuss these news systems clearly showing their appropriateness or otherwise. (30 Marks)

Question Two
Discuss the factors that led to the development of the penny press and yellow Journalism. (20 Marks)

Question Three

Explain the contribution of any three of the following pioneers in the early development of the radio.

Guglielmo Marconi.
Reginald Fessenden.
Lee De Forest.
Thomas Edison.

Question Five
Explore the role of the media in sub-Saharan Africa in tackling the problem of neo-colonialism. To what extent did the media also contribute towards neo-colonialism? (20 Marks)

Question Six

What role did foreign wire services play in promoting neo-colonialism?

(10 Marks)

Explain the specific role of Pan-African news agency in addressing neo-colonialism and highlight its successes and failures.

(10 Marks)

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