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Bacj 110:History Of Mass Media Question Paper

Bacj 110:History Of Mass Media

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 110
UNIT TITLE : HISTORY OF MASS MEDIA
TIME : 2 HOURS

Instructions:

Answer question one and two others.

Question One
Examine three technological developments that made it possible to produce newspapers and books cheaply for mass consumption. (30 marks)

Question Two

How did newspapers respond to the challenges posed by the introduction of television?

(10 marks)

Why are newspapers in the west declining in circulation? Is the same trend likely in a country like Kenya? Give reasons for your answer.

(10 marks)

Question Three
Giving examples, explain how Hollywood has influenced the development of the film industry in other countries. (20 marks)

Question Four
Compare and contrast the development of radio and television in Kenya OR compare and contrast the history of Kenya’s Daily Nation and the The Standard. (20 marks)

Question Five
Trace the development of citizen journalism and the technological advances that have made it possible. (20 marks)

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