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Bacj 111:Comparative Mass Media Systems Question Paper

Bacj 111:Comparative Mass Media Systems

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 111
UNIT TITLE : COMPARATIVE MASS MEDIA SYSTEMS
TIME : 2 HOURS

INSTRUCTIONS

Answer question one (compulsory) and any other two questions

Question One

Define the following terms

’Public Media’

(5 Marks)

’MSM’

(5 Marks)

Explain how modern information and technology development has converged mass media tools.

(10 Marks)

Describe how mass media systems have adapted their information dissemination models to fit the demands of audiences.

(10 Marks)

Question Two
State and explain four roles global media plays in society (20 Marks)

Question three
Discuss any five social effects of mass media (20 Marks)

Question Four
Describe the five theories that define the relationship between the media and government (20 Marks)

Question Five

Describe the five outstanding characteristics of new media

(10 Marks)

Use examples to contrast new media and traditional media.

(10 Marks)

Bacj 111:Comparative Mass Media Systems Question Paper

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