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Bacj 120:Basic Communication Theories Question Paper

Bacj 120:Basic Communication Theories 

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013



KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 120
UNIT TITLE : INTRODUCTION TO COMMUNICATION THEORY
TIME : 2 HOURS





INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Question One

Give FIVE reasons why we study theories of communication? (15marks)

Communication does not have to be verbal. Discuss the validity of this statement.

(15marks)

Question Two

Communication is a process that is contextual and transactional. Discuss.
(20marks)

Question Three

Communication can be modeled.

Using a diagram, describe any one cyclic model of communication.

(5marks)

The aristotlean communication model had THREE components. What are they?

(3marks)

Briefly explain the components of the communication process identified by Harold Lasswell.

(12marks)

Question Four

"The medium is the message". Discuss in view of theories of communication.

(10marks)

Explain the role of Group communication in any society that seeks to develop.

(10marks)

Question Five
Discuss how the media affects people`s attitudes, beliefs and general lives as you highlight proposition of theories of mass communication such as agenda setting theory, social learning theory and uses of gratification theory among others. (20marks)






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