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Bacj 120:Basic Communication Theories Question Paper

Bacj 120:Basic Communication Theories

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 120
UNIT TITLE : INTRODUCTION TO COMMUNICATION THEORY
TIME : 2 HOURS

Instructions

Answer three questions. Question one is compulsory

Question One

During your class discussions everyone had a different definition of "communication." You, however, finally concluded that "communication is a guided practice."

Define communication
Explain the difference between "Theory" and "Style" in communication.

Interpret the theory of meaning in communication.

(30 marks)

Question Two
Discuss the role of two types of media in promoting human communication networks in context. (20 marks)

Question Three
You were involved in a community programme in Kawangware in which the youth complained of "media boredom." Explain what you would do to make "communication interesting" in context. (20 marks)

Question Four
Comment on the following media in communication. Give two examples for each. (20 marks)

Presentational media
Representational media
Mechanical media

Question Five
Explain the value of the following codes in communication. (20 marks)

Broadcast codes
Narrow cast codes
Aesthetic codes

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