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Bacj 123:Introduction To Mass Media Research Question Paper

Bacj 123:Introduction To Mass Media Research

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 123
UNIT TITLE : INTRODUCTION TO MASS MEDIA RESEARCH
TIME : 2 HOURS

INSTRUCTIONS

Answer question One and any other two questions.

Question One

Define the following terminologies:

Research.

(2 Marks)

Content Analysis.

(3 Marks)

Survey Research.

(3 Marks)

Descriptive Research.

(2 Marks)

We carry out research for various reasons. State and explain any five such reasons.

(10 Marks)

Outline any five sources of a research problem.

(10 Marks)

Question Two

What is a research proposal?

(2 Marks)

State and describe any nine components of a research proposal.

(18 Marks)

Question Three

There are different methods of gathering data during research. Discuss the following two methods and give three advantages and three disadvantages of each.

Interviewing.

(10 Marks)

Questionnaires.

(10 Marks)

Question Four

What is literature review?

(2 Marks)

Discuss five guidelines you would follow to ensure an effective literature review for a communication research undertaking.

(10 Marks)

Define any four sources of information for a communication’s research project literature review.

(8 Marks)

Question Five

Distinguish the following pairs:

Simple random sampling and purposive sampling.

(6 Marks)

Mean and median.

(4 Marks)

Data collection and data presentation.

(4 Marks)

State and explain any three common limitations to effective research.

(6 Marks)

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