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Bacj 123:Introduction To Mass Media Research Question Paper

Bacj 123:Introduction To Mass Media Research

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 123
UNIT TITLE : INTRODUCTION TO COMMUNICATION RESEARCH
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Questions.

Question One

You have identified a potential research area in public relations in your organization where you head the PR division.

Formulate a possible research topic.

(2marks)

Based on your topic in (a) above:-

Write TWO hypotheses for your topic.

(2marks)

Outline FOUR possible sources of literature review. (4marks)

Discuss FOUR sampling techniques at your disposal in this research.

(12marks)

Explain the steps you would follow from the start to the end of your research.

(10marks)

Question Two
There are various types of research that can be carried out by journalists and mass media experts. Identify and explain any FIVE. (20marks)

Question Three

Briefly describe TEN parts of a good research proposal for a mass media research undertaking.

(15marks)

Outline FIVE things that a good proposal writer should avoid. (5marks)

Question Four

Explain FIVE reasons that would make a communications expert working in a large news organization conduct research in his/her field of specialization.

(10marks)

Give an outline of the format of a good research report.

(10marks)

Question Five
When carrying out a particular research, you decided to use questionnaires and not interviews. Explain some considerations that made you arrive at this decision. (20marks)

Bacj 123:Introduction To Mass Media Research Question Paper

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