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Bacj 123:Introduction To Mass Media Research Question Paper

Bacj 123:Introduction To Mass Media Research

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 123
UNIT TITLE : INTRODUCTION TO COMMUNICATION RESEARCH
TIME : 2 HOURS

Instructions:

Answer question and any other two.

Question One

Social networking has become an interesting phenomenon in online communication. It has implications for organization and the society at large.

Required:

Identify a suitable topic that can be used when conducting research on social networking.

(2 marks)

Derive four objectives that will guide your research.

(4 marks)

From the research topic in this question, there are terms you must understand so as to complete your research. Define the following terms as will be used in your research.
Population
Sample
Data analysis

Recommendation

(4 marks)

Discuss four sampling techniques at your disposal in this research.

(12 marks)

Explain three methods you will use during data collection stage.

(6 marks)

Formulate a possible hypothesis for your research.

(2 marks)

Question Two
Describe in detail the components of a research report about a research investigating a phenomenon in Mass Communication. (20 marks)

Question Three

Explain five reasons that would make a communication expert working in a large news organization conduct research in history field of specialization.

(10 marks)

Explain five sources of information that would be relevant to the expert in (a) above in the course of conducting the research.

(10 marks)

Question Four
Discuss in detail the steps you would follow to conduct a research about electronic governance in Kenya. (20 marks)

Question Five

Formulate a problem statement on a study that is investigating the challenges of online journalism in Kenya.

(10 marks)

Give an outline of the format of a good proposal for the research problem in (a) above.

(10 marks)

Bacj 123:Introduction To Mass Media Research Question Paper

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