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Chtu 132: Behaviour Change Communication Question Paper

Chtu 132: Behaviour Change Communication

Course:Community Health

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
SCHOOL : MEDICINE & HEALTH SCIENCES
DEPARTMENT : COMMUNITY HEALTH
UNIT CODE : CHTU 132
UNIT TITLE : BEHAVIOUR CHANGE COMMUNICATION
TIME : 2 HOURS

Instructions:
SECTION A (50 MARKS)
Answer all questions in this section. Each question carries 10 marks.
Question One
The following concepts are central in BBC.
Attitude
Behavior
Communication
Define each concept and illustrate how it influences behavior change.
Question Two
Describe the major types of communication that are inherent in facilitating behavior change.
Question Three
Outline the process or stages of behavior change.
Question Four
How does each of the following factors influence behavior change?
Context
Outreach
Receptions
Interactions
Question Five
Outline the steps of developing a BCC strategy.
What does audience analysis and profiling entails?
SECTION B; (50 MARKS) Answer only two (2) questions.
Question One
Behavior models and theories are cardinal in BCC. Describe a model of your choice and illustrate how you would use it in facilitating behavior.
Question Two
Discuss how government policy, socio-economic status and culture can influence BCC interventions. Give examples to support your claims.
Question Three
Describe the process you would follow to develop appropriate message products for facilitating behavior change.

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