Get premium membership and access revision papers, questions with answers as well as video lessons.

Bacj 135:Principles Of Public Relations Question Paper

Bacj 135:Principles Of Public Relations

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 135
UNIT TITLE : PRINCIPLES OF PUBLIC RELATIONS
TIME : 2 HOURS

INSTRUCTIONS

Answer question one (compulsory) and any other two.

Question One

Give a clear definition of public relations as put forward by Frank Jefkins and highlight the key aspects that this definition emphasizes.

(2 Marks)

Identify and explain any ten similarities that are seen through the various definitions of public relations as summarized by Philip Kitchen, Wilcox and Nessman.

(20 Marks)

Briefly discuss the following models of public relations as proposed by James and Hunt Grunig:

Press Agentry/Publicity Model.

(4 Marks)

Two-way Asymmetric model.

(4 Marks)

Question Two

Briefly discuss the history and development of the public relations profession by highlighting the five trends that contributed to its progression.

(10 Marks)

Using clear bullets, discuss the contributions of the following pioneers of public relations:

Ivy Ledbetter Lee (1877 – 1934)

(4 Marks)

Edward L Bernays (1891 -1995)

(4 Marks)

Public relations historians have argued that the three main elements of PR are practically as old as society. Name any two of these elements. (2 Marks)

Question Three

With examples, write brief notes about the following PR terms or phrases:
Internal communications.
Media relations.
Research.
Investor relations.
Publicity.

Marketing communications.

(12 Marks)

Explain what the acronym RACE stands for, specifically identifying its FOUR components.

(8 Marks)

Question Four

Crises are a part of life whether in an individual’ s life, a community, corporate organization or nation. As such, PR practitioners can expect to deal with crisis situations in their call of duty. In view of this, answer the following questions:

Define the term crisis.

(4 Marks)

Describe the four stages of a crisis.

(8 Marks)

Describe the four kinds of crises.

(8 Marks)

Bacj 135:Principles Of Public Relations Question Paper

More Question Papers

Popular Exams