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Bacj 249:Business Writing Question Paper

Bacj 249:Business Writing

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 249
UNIT TITLE : REPORTING BUSINESS
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Questions.

Question One

As a communication expert, you have been tasked to analyze Kenya`s economic and development policy. Discus the elements that you will focus on while showing how each one of them would help trigger economic growth. (30marks)

Question Two

"The people are dead. Long live the people." Discuss this statement in light of the use of people in business stories.

(5marks)

Identify and explain types of people sources that you are conversant with.

(12marks)

Explain the effective way of using people in features, interviews and profiles.

(3marks)

Question Three

Discuss the role played by the central Bank of Kenya in determining interest rates in the country.

(4marks)

Discuss the main kind of stories a journalist can obtain from banks.

(16marks)

Question Four

Explain why markets are imperfect.

(4marks)

Identify and explain the various financial markets that you are conversant with.

(16marks)

Question Five

Explain the following types of statistics while demonstrating how

communication experts can effectively use them:

Fractions

(4marks)

Percentages

(4marks)

Index

(4marks)

Per capita

(4marks)

Ratios

(4marks)

Bacj 249:Business Writing Question Paper

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