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Bacj 249:Business Writing Question Paper

Bacj 249:Business Writing

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 249
UNIT TITLE : REPORTING BUSINESS
TIME : 2 HOURS

Instructions

Answer question one and two others

Question One

Study the table attached, together with the highlights and write a 300 word business story.

(20 marks)

Giving examples, discuss the objectives of financial statements.

(7 marks)

Highlight techniques of analyzing financial statements.

(3 marks)

Question Two
You are looking for a business writer’s job and you are due for an interview. Discuss the main areas where you could obtain stories about banks in order to convince the interviewing panel to employ you as the bank’s reporter.
(20 marks)

Question Three
Discuss Paul Hemp’s ten practical tips for economic and business reporting. (20 marks)

Question Four

Discuss the elements of debate in the currency world.

(10 marks)

What are the exchange rate systems of the world?

(10 marks)

Question Five

Discuss the important signals that a journalist needs to monitor in order to adequately inform his/her audiences the economic trends of his country.

(20 marks)

Bacj 249:Business Writing Question Paper

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