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Bacj255:Media Management Question Paper

Bacj255:Media Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS

Question one is compulsory. Answer any other two questions

Question One

Discuss the contribution of the following theorists to management

Fredrick Taylor
Henri Fayol
Max Weber
Elton Mayo
Abraham Maslow

Douglas MacGregor

(30 Marks)

Question Two

What is management?
Name and discuss any five essential skills that a manager should have

Explain the functions of a manager in media organization

(20 marks)

Question Three
Write short notes on the following (20 Marks)

Organization
Chain of command
Editor-in-chief
Managing editor
Chief sub-editor
Editor-publisher
Contingency theory
Resolution of conflict
Leadership
Communication

Question Four
Highlight and discuss the advantages and disadvantages of the different types of media ownership (20 marks)

Question Five
Assume you wanted to set up a small magazine business or a small radio station, how would you set up an organizational structure to ensure an effective and efficient management. (20 marks)

Bacj255:Media Management Question Paper

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