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Bacj255:Media Management Question Paper

Bacj255:Media Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Questions.

Question One

Describe the key contribution to management theory and practice of TWO of the following management theorists

Robert Owen
Henry Fayol
Fredrick Taylor, and

Elton Mayo.

(30marks)

Question Two
Describe Abraham Maslow`s hierarchy of needs and the significance of his theory to management practice. Is his contribution to management theory relevant and applicable today? (20marks)

Question Three
From your knowledge of the codes of conduct and functions of the MediaOwner`S Association, the Kenya Union of Journalists and the Media Council of Kenya, recommend policy changes that can render these organizations more effective and efficient. (20marks)

Question Four
What do you see as the most important and urgent role of a journalist in reforming the media industry in Kenya today? (20marks)

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