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Bacj 260:Advance Communication Theories Question Paper

Bacj 260:Advance Communication Theories

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 260
UNIT TITLE : ADVANCED COMMUNICATION THEORIES
TIME : 2 HOURS

Instructions:
Answer question one and any other two other questions.

Question One

Explain why it is often said that the receiver is the most important element of the communication process?

(10 marks)

Explain what Marshall McLuhan means by the medium is the message?

(10 marks)

What do you understand by the statement "You cannot communicate?"

(10 marks)

Question Two

Give the audience’s and journalists common sense perspectives of the role of the communication media in society?

What does the audience think of the role mass media in serving him?

(6 marks)

What does the journalist think of his role in serving his audience?

(6 marks)

What is the role of the social scientist in reconciling the perspective of the audience, the journalist and the media house?

(8 marks)

Question Three

In what ways can the mass media become an engine for social change.

(10 marks)

In what ways can the mass media become an agent of cultural imperialism, serving foreign values and undermining indigenous cultures?

(10 marks)

Question Four
How does the politics of the country and media ownership influence the way the media house operate in Kenya? (20 marks)

Question Five

Two important functions of the media are entertainment and social mobilization.

What is entertainment

(2 marks)

What is social mobilization?

(2 marks)

Explain how entertainment programs can bring about national integration and unity

(8 marks)

Explain how social mobilization programs such as national immunization, national family planning program, fund-raising for famine stricken communities etc can bring social integration.

(8 marks)

Bacj 260:Advance Communication Theories Question Paper

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