Get premium membership and access revision papers, questions with answers as well as video lessons.

Bacj 260:Advance Communication Theories Question Paper

Bacj 260:Advance Communication Theories

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 260
UNIT TITLE : THEORIES OF MASS COMMUNICATION
TIME : 2 HOURS

INSTRUCTIONS

Answer three questions including question one

Question One

Draw the model by Schramm (19540 to show the interactive nature of interpersonal communication.

(10 marks)

What part does the participants’ field of experience play during the interaction?

(10 marks)

Explain why Schramm’s model is an excellent one in understanding interpersonal communication

(10 marks)

Question Two

Communication is often described as the engine of socio-economic development. In what ways would you say communication is a factor of social-economic development in Kenya?

(10 marks)

In what ways can communication stifle the growth of national cultures?

(10 marks)

Question Three
In what ways can media ownership influence the angles of reporting and the content of news? Illustrate your answer with examples from the Kenyan media houses. (20 marks)

Question Four
Joseph Klapper argues that the media do not have direct effects in the audience as is normally presumed. What, according to Klapper do the media do in order to influence opinions, attitudes and behavior of audiences? (20 marks)

Question Five
Technology determinists argue that new technology influences the direction that communication efforts take. To what extent do you agree with this statement? Give examples from growth and evolution of media in Kenya (20 marks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Human Computer Interraction (Bbit 314) (Bsis 430) 2Nd Trimester 2012

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

(Cisy 433) (Bbit 447): Cryptopraphy And Network

(Lang 310:Varieties Of English

A T R (Theo 205)

Abnormal Psychology (Coun 125)

Abnormal Psychology B(Coun 125)

Abnormal Psychology(Coun 125)

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 431: Taxation

Accf 431: Taxation

Accf 432Auditing 1

Accf 434: Auditing Ii

Accommodation Management (Bhtm 308) (Bshm 212)

Accounting Information Systems (Bbit 437)

Accounting Information Systems I(Bbit 311)

Accounting Information Systems(Bbit 311)

Accounting Information Systems(Bbit 447)

Accounting Information Systems(Buss 344)

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Popular Exams

Return to Question Papers

Quick Links