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Bacj 261:Ethnicity, Gender And Media Question Paper

Bacj 261:Ethnicity, Gender And Media

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 261
UNIT TITLE : ETHNICITY, GENDER & MEDIA
TIME : 2 HOURS

Instructions:

Answer question one and any other two.

Question One

Race and gender are biological but social constructs. Explain this statement exhaustively with examples.

(15 marks)

Explore ways that mass media communicators can use to encourage societal harmony and peaceful co-existence in countries faced with polarization resulting from ethnic and gender divisions.

(15 marks)

Question Two

Ethnic stereotyping is more serious than gender stereotyping. Discuss

(10 marks)

Explain any five outcomes of ethnic stereotyping to young people in any society.

(10 marks)

Question Three
Although mass media has contributed to gender disparities in one way or another, men and women do not understand each other because of the differences in their communication styles and competencies. Discuss this proposition with reference to the findings of Tannen. (20 marks)

Question Four

Women in Kenya are underrepresented in sports, business and politics.

Show how the mass media contributed to this?

(15 marks)

Suggest five possible solutions that the mass media can adopt to curb further underrepresentation.

(5 marks)

Question Five

Various TV genres have over the years been biased in representing certain ethnic and racial groups. In view of this, discuss representation of the following groups on TV:

Blacks
Whites

Middle east people.

(20 marks)

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