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Bacj 261:Ethnicity, Gender And Media Question Paper

Bacj 261:Ethnicity, Gender And Media

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 261
UNIT TITLE : ETHNICITY, GENDER AND MEDIA
TIME : 2 HOURS

INSTRUCTIONS

Answer question one (compulsory) and any other two questions

Question One

Define the following terms and concepts

(20 marks)

Gender
Gender roles
Gender norms
Gender identity
Gender expression
Gender stereotypes
Sex
Mass Media
Ethnicity
Race

Media representations of ethnic minorities may be undermining the concept of a "tolerant multicultural society" and perpetuating social divisions on color, ethnicity and religion. In light of this statement, explain any five stereotypical representations of ethnic minorities

(10 marks)

Question Two
Discuss the FOUR theoretical perspectives on media representations of gender, citing examples (20 marks)

Question Three

Homosexuality has not entirely been integrated into mainstream media representation in Kenya today. However, the media is slowly but surely participating in the symbolic mainstreaming of gays and lesbian. Highlight and explain any THREE stereotypes portrayed by the media about homosexuality.

(6 Marks)

There are generally TWO very broad ways in which young people have been targeted and portrayed by the media. Discuss the two broad representations

(6 Marks)

Discuss any FOUR ways in which gender stereotypes can be broken.

(8 Marks)

Question Four

Commercials are a vast source of gender stereotyping because they are adapted to the specific male or female target. Highlight and explain any FIVE gender stereotypes common in TV commercials

(10 Marks)

There has been an emergence of a new breed of glossy magazines aimed at middle class young men that seems to challenge traditional media representation of masculinity such as the Drum magazine. Highlight any FIVE attitudes that these magazines trumpet about ’The new man".

(5 marks)

Highlight any FIVE traditional stereotypes that inaccurately try to describe all men.

(5 marks)

Bacj 261:Ethnicity, Gender And Media Question Paper

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