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Bacj 354:Media Economics Question Paper

Bacj 354:Media Economics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION & JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.

Question One

In an attempt to maximize their profits, media houses are justified to give preference to advertisements over editorial content. Discuss.

(10 Marks)

Explain why multinational media houses have an economic advantage over the locally founded competitors.

(10 Marks)

Apart from advertising, explain any FIVE ways in which media houses make money.

(10 Marks)

Question Two

Discuss FIVE ways through which the media industry contributes to the economy of the country.

(10 Marks)

Explain how media houses manage to cut their running costs to increase their profits.

(10 Marks)

Question Three

"A vibrant economy is necessary for the growth and stability of the media industry". Justify this statement with reference to a third world country.

(10 Marks)

Discuss the economic advantage of running a media house owned by a multinational corporation.

(10 Marks)

Question Four

Explain how literacy contributes to the economic growth of the media industry.

(10 Marks)

Discuss how political instability can threaten economic management of media houses.

(10 Marks)

Question Five
Economically, the new media are posing a major threat to traditional media. Discuss. (20 Marks)

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