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Bacj 354:Media Economics Question Paper

Bacj 354:Media Economics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and two other questions

Question One (compulsory)

Discuss four characteristics that define media organizations

(12 Marks)

Explain with examples; how government owned media houses meet their running costs.

(8 marks)

With Kenyan examples, discuss "economies of scope" in the media industry

(10 marks)

Question Two
"The mass media were never meant as a vehicle for advertising." Discuss how the early media houses met their running costs. (20 marks)

Question Three
Explain the advantages of the "economics of scale" to a media house in a vibrant economy. (20 marks)

Question Four
Discuss the economics of the book industry (publishing) in the wake of a growing e-commerce. (20 marks)

Question Five

With local examples, explain the following;

Perfect competition

(10 marks)

Oligopoly

(10 marks)

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