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Bacj 354:Media Economics Question Paper

Bacj 354:Media Economics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Questions.

Question One

Discuss the economic value of audiences as customers in the media industry.

(10marks)

Explain how the electronic media make money.

(10marks)

With examples, discuss how a strong economy impacts on the economics of scope in the print media.

(10marks)

Question Two
Discuss the economic challenges posed by international media organizations to local media houses. (20marks)

Question Three
With relevant Kenyan examples, explain how a vibrant media impacts on a country`s economic prosperity. (20marks)

Question Four

There is a proliferation of new media houses in Kenya today. Discuss in details how this situation will affect economies of scale in the media industry.
(20marks)

Question Five

Discuss how the following benefit media economic operations:

Majority poor

(10marks)

The elite in the society.

(10marks)

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