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Bacj 362:Communication And Politics Question Paper

Bacj 362:Communication And Politics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 362
UNIT TITLE : COMMUNICATION AND POLITICS
TIME : 2 HOURS

Instructions

Answer question one and any two others.

Question One

Explain how politicians use Mass Communication Media to capture and retain power. Consider the following guideline:

Organization of political campaigns.

(10 marks)

Image building

(10 marks)

Responding to opponents.

(10 marks)

Expand each of the three points above.

Question Two
Harold Lass well says that "politics determines who gets what, when and how." What can mass communication media do to ensure that politicians who capture power use it for improving the quality of the life of citizens instead of personal enrichment? State four things that the mass media can do.
(20 marks)

Question Three

The Journalists do not wish to antagonize politicians because the latter are a very important source of news. In what ways are politicians important news sources? You wish to use the guidelines below to explain your points.

In initiating local development projects.

(8 marks)

As the sources of scandals and corrupt practices.

(8 marks)

In manufacturing a national consensus.

(4 marks)

Question Four

The lien high tech power describes politics in which the behavior of key plays in society is shaped by technology. To what extent do the mass media influence the behavior of?

A citizen

(8 marks)

Politicians

(6 marks)

Political agenda

(6 marks)

Question Five

Would you agree with the argument that government regulation of media operations can curtail press freedom or freedom of expression? Give reasons for your position and illustrate your answer with examples from Kenya.

(20 marks)

Bacj 362:Communication And Politics Question Paper

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