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Bacj 380:Public Relations Management Question Paper

Bacj 380:Public Relations Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

Instructions

Answer three questions
Question one is compulsory

Question One

You are a Public Relations expert in "Media Directions and Influences." A group of corporate organizations have invited you address them on "How to fulfill and sustain client."

Comment on three factors that are the basis for good initiation of relationships.
Explain the role of Abraham Maslow’s hierarchy of needs in customer satisfactions.

Illustrate how you would use media to manage your clients.

(30 marks)

Question Two
The Public Relations Manager at Africa Roots was recently fired for lack of the knowledge to prioritize issues for action. What would you do to avoid such action against you? (20 marks)

Question Three
Discuss the extent to which the vision and mission of an organization inform the practice of Public Relations. (20 marks)

Question Four

Comment on how a public relations practitioner should use media strategically to address:

Gender issues in context

Cultural issues in context.

(20 marks)

Question Five

Two young Public Relations Manager have come to you seeking guidance on how to determine success in PR:

Explain how to construct a PR monitoring and evaluation checklist.

Explain the role of innovation in PR practice.

(20 marks)

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