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Bbit 439:Strategic Management Question Paper

Bbit 439:Strategic Management

Course:Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 420/BBIT 439
UNIT TITLE : STRATEGIC MANAGEMENT

TIME: 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.

Question One

In many large organizations the strategy is normally done at THREE main levels. With use of examples clearly discuss these THREE levels.

(12 Marks)

Briefly discuss the concept of strategy monitoring, evaluation and control.

(12 Marks)

Briefly discuss what is the role of an organization vision, mission and core values.

(6 Marks)

Question Two

Value chain approach is one of the techniques that can be used to analyse the key strengths and weaknesses of a firm. Briefly discuss this concept using an organization of your choice.

(15 Marks)

According to Michael Porter what are the main factors that affect the power of suppliers in an industry.

(5 Marks)

Question Three

KeMU has hired you as a graduate trainee after completing your degree course. In your first assignment you are required to do a SWOT analysis for their IT (Information Technology Department). Discuss the role of SWOT analysis in strategic planning in reference to this assignment.

(15 Marks)

Briefly discuss the focus strategy specially its dangers as highlighted by Michael Porter.

(5 Marks)

Question Four

BCG is one of the commonly used techniques to formulate business strategies at SBU level. Discuss in detail using an organization(s) of your choice how BCG is applied.

(16 Marks)

"Long term planning is a waste of resources". Comment on this statement briefly.

(4 Marks)

Question Five

Discuss the importance of control and evaluation of strategic management project.

(8 Marks)

Distinguish between backward vertical integration and forward vertical integration, use relevant examples.

(6 Marks)

In trying to cope with increasing competition, organizations may design defensive competitive strategies, discuss THREE such strategies. (6 Marks)

Bbit 439:Strategic Management Question Paper

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