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Bhtm 212:Business Of Tourism Question Paper

Bhtm 212:Business Of Tourism

Course:Hospitality & Tourism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 212
UNIT TITLE : BUSINESS OF TOURISM
TIME : 2 HOURS

Instructions:

Answer all questions in Section A and any other two in Section B.

SECTION A (30 Marks)

Question One

Define the following terms:

Tourism products.

(2 marks)

Business of tourism

(2 marks)

Question Two
Highlight the business dimensions identifiable in tourism. (4 marks)

Question Three
Highlight the elements of a tourism product. (5 marks)

Question Four
Outline the input prerequisite in the tourism product process. (4 marks)

Question Five
Enumerate the various methods of measuring tourism demand. (4 marks)

Question Six
Indicate the role of tourism as an economic development tool in Kenya.
(3 marks)

Question Seven
Outline the element that constitutes a tourism destination. (6 marks)

SECTION B

Question Eight

Outline the factors that influence travel choice and demand.

(5 marks)

Describe the complexities in tourism product that pose a challenge in the management of tourism business.

(10 marks)

Question Nine
Explore the visitor management strategies adopted in order to synchronize demand and supply of tourism product. (15 marks)

Question Ten

Briefly explain supply components in tourism citing how they enhance the growth of tourism business.

(7 marks)

Examine the factors that shape the future of the tourism development.

(8 marks)

Bhtm 212:Business Of Tourism Question Paper

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