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Bhtm 212:Business Of Tourism Question Paper

Bhtm 212:Business Of Tourism

Course:Hospitality & Tourism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 212
UNIT TITLE : BUSINESS OF TOURISM
TIME : 2 HOURS

INSTRUCTIONS

Answer any three questions

Question One

Define the following terms as used in tourism and give two advantages of each

(6 Marks)

Alliance (strategic alliance)
Franchising

Integration

Discuss four types of strategic alliances.

(14 Marks)

Question Two
Discuss the structure and organization of the travel and tourism industry and highlight their importance in development and policy making in Kenya. (20 Marks)

Question Three
Discuss five sectors of the tourism industry. (20 Marks)

Question Four
Discuss six economic benefits of tourism highlighting ways in which tourism statistics can be measured. (20 Marks)

Question Five
Discuss five characteristics of tourism industry. (20 Marks)

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