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Bhtm 218:Emerging Issues In Hospitaliy And Tourism Industry Question Paper

Bhtm 218:Emerging Issues In Hospitaliy And Tourism Industry 

Course:Hospitality & Tourism

Institution: Kenya Methodist University question papers

Exam Year:2013



KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 218
UNIT TITLE : EMERGING ISSUES IN HOSPITALITY AND TOURISM INDUSTRY
TIME : 2 HOURS




Instructions: Answer any three question. Each question carries 20 marks.

Question One
Explain five factors that have led to the changing role of technology within the hotel and tourism industry in Kenya. (20mks)

Question Two
Evaluate five prominent roles of social media and its impacts in the hotel and tourism industry in Kenya. (20mks)

Question Three
Explain the five importance of practicing and sustaining green environment in the hotel industry. (20mks)

Question Four
Discuss five ethical challenges and moral decision making practices by the travel agents of using celebrities to promote poorism slum areas in Kenya. (20mks)

Question Five
Discuss how the tools of marketing may be applied to food and beverage operations. (20mks)




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