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Bhtm 314:Event Planning And Management Question Paper

Bhtm 314:Event Planning And Management

Course:Hospitality & Tourism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 314
UNIT TITLE : EVENT PLANNING AND MANAGEMENT
TIME : 2 HOURS

Instructions:

Answer any three questions.

Question One

Identify four stakeholders in a contract agreement.

(4 marks)

State eight characteristics of event activities.

(8 marks)

You are in charge of inspecting of the site hosting inter-university soccer tournament. Mention issues to assess during the inspection tour.

(8 marks)

Question Two
Evaluate marketing and promotional activities that an event manager would apply to win the public for an annual dancing competition. (20 marks)

Question Three
Discuss the external business environments that event manager must understand and their implications to event activities. (20 marks)

Question Four
Describe the information necessary in a bid document. (20 marks)

Question Five
You have been appointed the banqueting Manager for a first class restaurant in Nairobi. During your first month in employment, the management requests you to do environmental business scanning. Discuss the internal and external business SWOT analysis. (20 marks)

Bhtm 314:Event Planning And Management Question Paper

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