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Buss 046:Business Planning Question Paper

Buss 046:Business Planning

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 1''st ''TRIMESTER 2012 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 046/DBMG 036
UNIT TITLE : BUSINESS PLANNING

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

Explain five benefits of making a business plan.

(10 Marks)

(i)Outline five critical risk factors associated with business practice.

(5 Marks)

(ii) Using examples define the term "Harvest Strategy". (5 marks)

"There are nine questions every business plan should answer." Outline any five of these questions.

(10 Marks)

Question Two

Explain the tests that a good business plan must pass.

(6 Marks)

Distinguish between a mission and vision statement.

(4 Marks)

Describe any five elements of the marketing section of a business plan.

(10 marks)

Question Three

Explain the term elevator pitch and explain any four success stories that it should have.

(10 Marks)

Describe any five items that may be included in the appendix section of a business plan.

(10 Marks)

Question Four

Discuss any four parts of the business description section.

(8 marks)

Describe the term milestone schedule and give examples of information found in this segment.

(6 Marks)

What six types of information would you include on the financial section of a business plan?

(6 Marks)

Question Five
Failing to plan is planning to fail. Using examples, discuss this statement. (20 Marks)

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