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Buss 432:Business Planning Question Paper

Buss 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 432
UNIT TITLE : BUSINESS PLANNING

TIME: 2 HOURS

INSTRUCTIONS: Answer Question One and any Other TWO Questions

Question One
a) Give FIVE challenges that a starting entrepreneur is likely to face when starting a business. (10marks)
b) What is a business plan? (2marks)
c) Many entrepreneurs operate their small enterprise without a written business plan. Explain to them, with illustrations why it is important to have one. (8marks)
d) Give the characteristics of a good business plan. (10marks)

Question Two

An entrepreneur needs to meet all the expectations which enable the prospective reviewer to come up with an informed decision on that particular enterprise. Outline the main requirements of a solid business plan. (20marks)

Question Three
a) Illustrate the components of an organization marketing plan with emphasis on importance of its ’SWOT’ analysis. (14marks)
b) Illustrate the components of a sound management plan in a Business plan. (6marks)

Question Four
a) Give the reasons that raise the need for a business plan. (5marks)
b) Mention and illustrate any FIVE financial ratios critically in business
planning. (10marks)
c) Externally, who would need to see a business plan of an entrepreneur
and why? (5marks)

Question Five
a) Outline and explain FIVE risks that a starting business is likely to
experience. (10marks)
b) Show how risk management can be done in an enterprise of your choice.
(10marks)

Buss 432:Business Planning Question Paper

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