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Buss 046:Business Planning Question Paper

Buss 046:Business Planning

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 EXAMINATIONS (EVENING)
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 046
UNIT TITLE : BUSINESS PLANNING

TIME: 2 HOURS

INSTRUCTIONS

Answer question ONE and any other TWO questions.

Question One

Dorcas just left employment with the government to start a business that will process and distribute flavored yoghurt in Nakuru County. She knows she will need a feasibility analysis and a business plan. Dorcas doesn’t really understand the need for the feasibility analysis and the business plan.

Explain to Dorcas the need for the feasibility analysis and the business plan.

(8 Marks)

Explain why Dorcas will need to carry out the industry analysis for this type of business as she prepared to write a business plan.

(10 marks)

Highlight the main components of the business plan and their role.

(12 Marks)

Question Two

Despite the obvious benefits of a business plan, many small business owners operate without one. Explain the reluctant to plan and highlight the benefits for preparing a business plan.

(10 Marks)

A marketing plan should be designed to meet certain criteria. Discuss the characteristics that make it an effective marketing plan.

(10 Marks)

Question Three

Differentiate between an income statement and cash flow statement.

(10 Marks)

Highlight at least five major mistakes and weaknesses that entrepreneurs could make while writing a business plan hence making the plan ineffective.

(10 Marks)

Question Four

What purpose does the break-even analysis serve and how is it calculated?

(10 Marks)

Explain what is meant by critical risk factors and the need to address them while preparing a business plan.

(10 Marks)

Buss 046:Business Planning Question Paper

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