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Dbmg 036:Business Planning Question Paper

Dbmg 036:Business Planning

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : BUSINESS AND MANAGEMENT STUDIES

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Business planning is an important element in the setting of long range, medium range and short range goods. Briefly discuss this statement in details (10marks)

b) Briefly outline the uses and benefits of business planning to a business enterprise. (10marks)

Question 2

Discuss the following elements in a business plan

a) Executive summary (5marks)

b) Business and industrial description (5marks)

c) Product and service description of the business (5marks)

d) Operational plans of the business (5marks)

Question 3

a) Discuss the four human relations issues that need attention in the development of a business plan (10marks)

b) Briefly outline the steps involved in developing a business plan (10marks)

Question 4

Briefly describe the following elements in the marketing plan of a business enterprise

a) Market analysis (5marks)

b) Competitive analysis (5marks)

c) Market strategy (5marks)

d) Pricing strategy (5marks)

Question 5

Discuss the following elements of a business plan

a) Short range goals (6marks)

b) Medium range goals (7marks)

c) Long range goals (7marks)

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