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Buss 025:Business Communication Question Paper

Buss 025:Business Communication

Course:Diploma In Public Relations & Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION

TIME: 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.

Question One

Explain the importance of communication to modern management practice.

(10 Marks)

Discuss the importance of nonverbal communication to management.

(10 Marks)

Discuss the rule of interpersonal skills in business development.(10 Marks)

Question Two

Explain the importance of writing a good business letter.

(10 Marks)

Write a sample business letter explaining various parts and their purpose.

(10 Marks)

Question Three

Discuss the purposes of a memo in a given business.

(10 Marks)

Explain why it is important to write reports in an organization.

(10 Marks)

Question Four

Identify and explain different types of business presentations.

(10 Marks)

Discuss why internet is very important tool in modern business.

(10 Marks)

Question Five

Explain principles of effective business communication.

(10 Marks)

Identify and explain barriers to effective business communication.

(10 Marks)

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