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Buss 025:Business Communication Question Paper

Buss 025:Business Communication

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

Define and explain in detail the meaning of communication.

(4 marks)

Give six advantages of horizontal communication

(6 marks)

List and explain three characteristics of a good listener

(6 marks)

Highlight three factors to consider in the negotiation process

(3 Marks)

There are various types of business letters; highlight four types of such letters

(4 marks)

List three characteristics of an effective presentation

(3 marks)

Meetings make a good illustration of verbal corporate communication. Highlight two advantages and disadvantages of meetings

(4 Marks)

Question Two

Highlight four barriers to effective communication

(4 Marks)

Explain in detail guidelines to effective communication

(12 marks)

Highlight the 4S’s of effective business communication

(4 Marks)

Question Three

Write short notes on the words below which explain flow of communication in organization giving examples to illustrate the importance of each

Upward
Down ward
Horizontal
Diagonal

Question Four

Highlight the advantages and disadvantages of written communication

(8 Marks)

Define report writing

(2 Marks)

Explain five essentials of a good report

(10 marks)

Question Five

Explain the meaning of grapevine communication

(2 Marks)

Communication is the bloodline of any organization. Discuss this statement.

Buss 025:Business Communication Question Paper

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