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Buss 025:Business Communication Question Paper

Buss 025:Business Communication

Course:Diploma In Public Relations & Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 EXAMINATIONS (EVENING)
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

Research reveals that multi-directional communication system demolishes the barriers of communication. Discuss any four directions of communication.

(10 Marks)

Assuming you are a manager in a business oriented organization, how would you ensure downward communication is effective?

(5 Marks)

Explain key features of a business letter.

(15 Marks)

Question Two

Discuss five factors that you would consider when preparing and when using graphic aids.

(10 Marks)

Using a well labeled diagram discuss the layout of a memorandum.

(10 Marks)

Question Three

Compare and contrast written communication with oral communication.

(8 Marks)

Discuss key features in non-verbal communication.

(12 Marks)

Question Four

Identify and explain the important elements of a communication process.

(10 Marks)

Discuss the steps which are taken in making oral presentations.

(10 Marks)

Question Five

You are the secretary of the business committee in your school; clearly outline the procedure and steps of writing minutes.

(10 Marks)

How can a business organization effectively use information technology to enhance communication with its key stakeholders? (give appropriate examples)

(10 Marks)

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