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Buss 025:Business Communication Question Paper

Buss 025:Business Communication 

Course:Diploma In Public Relations & Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013



KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION


TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

Information flow can occur in the following ways in a company/organization. Give their definitions and briefly state the style use

Formal communication

(5 Marks)

Informal communication

(5 Marks)

Outline the factors that determine the selection of the channels of communication

(10 Marks)

Question Two

Discuss the four directions of communication

(12 Marks)

State and explain briefly the three types of meeting

(8 Marks)

Question Three

Give reasons why ethics is an important part of running a business

(10 marks)

Below are classifications of reports. Mention at least two types or examples of reports found in each classification

(10 marks)

Regular and routine
Occasional reports
Specially commissioned reports

Question Four

Explain the principles and practices of interviewing

(10 marks)

i) What is video- conferencing

(5 Marks)

What is telecommuting

(5 marks)

Question Five

Outline and discuss the various parts of a business letter.

(10 marks)

Discuss the layout of a memorandum

(10 marks)






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