Entre 432:Business Planning Question Paper

Entre 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1''ST ''TRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : ENTRE 432
UNIT TITLE : BUSINESS PLANNING

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

Explain the five elements included in the marketing segment of a business plan.

(20 Marks)

Highlight any five guidelines of preparing a business plan.

(10 Marks)

Question Two

What is the importance of critical risk as taken into consideration while preparing a business plan?

(10 Marks)

Highlight the issues that mist be considered by an entrepreneur when performing a competitive analysis.

(10 Marks)

Question Three
Discuss the process of business planning. (20 Marks)

Question Four
Describe the financial statements that are mandatory to the financial segment of a business plan. (20 Marks)

Question Five
Identify the benefits of a business plan to (20 Marks)

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