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Entre 432:Business Planning Question Paper

Entre 432:Business Planning 

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011



KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2011 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT TITLE : BUSINESS PLANNING
UNIT CODE : ENTRE 432
TIME : 2 HOURS




Instructions:

Answer Question ONE (Compulsory) in and any other TWO Questions.

Question One

Explain the elements of a mission statement

(6mks)

Describe the contents of the following aspects of a business plan
Marketing plan
Production plan

Organization plan

(10mks)

Understanding trends and performance of the industry on entrepreneur intends to enter is key in determining whether the business will succeed. Discuss.

(10mks)

Explain why a business plan may be useful when sourcing finances from a financial institution.

(4mks)

Question Two.

Explain the environmental factors necessary when conducting a SWOT analysis for your business.

(10mks)

Explain the factors you would consider when selecting the location of a business enterprise.

(10mks)

Question Three.

Management of the business accounts payables and receivables enable the entrepreneur to manage the working capital effectively. Explain.


(8mks)

Distinguish between
Goals and objectives

Business idea and a business opportunity.

(6mks)

Explain the importance of business plan to an entrepreneur.

(6mks)

Question Four.

Explain the importance of the following financial statements.
Projected cash flow statement

Projected proforma balance sheet.

(10mks)

Assume you intend to start a small business dealing with computer software and hardware. Explain the potential risks in the industry and how you will avoid or minister them.

(10mks)

Question five

State and explain five ways of avoiding business plan challenges.

(5mks)

Each entrepreneur must have an exit or a harvest strategy. Explain.

(5mks)

Basing your answer on a relevant business idea, prepare the contents to include in your operation/production section of a business plan.

(10mks)






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