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Entre 432:Business Planning Question Paper

Entre 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS • Answer Question ONE and any Other TWO Questions

Question 1

a) Mr. Onyango has been contracted by Beta consultants to write a Business plan for Milk Bar Business. Explain the qualities of such a Business plan. (10marks)

b) After operating his business for two years Miss Kamene was adviced by a consultant to write a business plan. Explain the reasons for such an advice. (10marks)

c) A potential investor regards the marketing plan as critical to the success of a business. Highlight the critical sections of that component. (10marks)

Question 2

a) Explain the sources of information that small scale entrepreneurs may use for writing their business plans. (10marks)

b) An entrepreneur is contemplating writing a business plan on mushroom farming. Justify such an opportunity. (10marks)

Question 3

a) Organization and management plan is an important component of a business plan. Highlight the sections of this component. (10marks)

b) Marketing research is important to the entrepreneurs before they write a business plan. Justify the reasons for carrying such a task. (10marks)

Question 4

a) Production plan should be included in a formal business plan. Highlight the sections of this component. (10marks)

b) Highlight the assumptions that entrepreneurs need to make when computing break even in the financial plan. (10marks)

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