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Entre 432:Business Planning Question Paper

Entre 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Marketing plan is an important component of a business plan. Explain why entrepreneurs need to include it in a Business plan. (10marks)

b) Most small scale entrepreneurs have informal business plans. Explain the limitations of such business plans. (10marks)

c) Entrepreneurs should make an assessment of risks that may affect their businesses when preparing business plans. Discuss the risks that may affect financial plan of a Business plan and how to minimize them. (10marks)

Question 2

a) Explain the importance of writing a financial plan component of a Business plan to an entrepreneur. (10marks)

b) Production plan is an important component of a Business plan. Highlight the elements of a production plan. (10marks)

Question 3

a) Advice Kemali Enterprises why doing marketing research is important before writing a Business plan. (10marks)

b) i) Highlight the assumptions made when using break even analysis. (5marks)

ii) Highlight the importance of ratio analysis in the business plan. (5marks)

Question 4

a) Explain the specific elements of an organization and management plan that an entrepreneur need to research on. (10marks)

b) Advice JuaKali entrepreneurs the importance of a production component of a business plan. (10marks)

Question 5

a) Explain the qualities of a good Business plan. (10marks)

b) Explain the sources of information that entrepreneurs may use to write a Business plan.(10marks)

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