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Entre 432:Business Planning Question Paper

Entre 432:Business Planning

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : ENTR 432
UNIT TITLE : BUSINESS PLANNING

TIME: 2 HOURS

Instructions:

Answer question one and any other three (3) questions on the list provided.

Question One

Explain the meaning of the term business plan.

(2 marks)

What factors would you consider when selecting the location of a business enterprise?

(8 marks)

Outline the key sections of a business plan, while highlighting the importance of each section.

(10 marks)

Explain the primary purpose of a business plan.

(5 marks)

Who should write a business plan?

(5 marks)

Question Two

Market feasibility is necessary before the actual business planning begins. Explain the sources of information that you would contact when undertaking market feasibility.

(10 marks)

Explain at least five elements included in the marketing segments of a business plan.

(10 marks)

Question Three
Describe the financial statements that are mandatory to the financial segments of a business plan. (20 marks)

Question Four

Identify the benefits of a business plan

(10 marks)

Business owner
Business lender

Highlight five guidelines of preparing a business plan.

(10 marks)

Question Five

What document should accompany a business plan as appendixes?

(8 marks)

Describe the main stages in the entrepreneurship process.

(6 marks)

How do entrepreneur test their business ideas/models.

(6 marks)

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