Dsmk 035:International Marketing Question Paper

Dsmk 035:International Marketing

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

You have been employed that has not gone international. The manager has requested you to prepare a talk and explain the following.

a) Why the company should go international. (10marks)

b) The dilemmas of going international. (10marks)

c) The benefits of International Marketing. (10marks)

Question 2

a) International marketers face a number of political risks. What are the risks posed by the host governments? (8marks)

b) What are the indicators of political stability in a country that may encourage International Marketing? (12marks)

Question 3

a) What are the difference between International trade and International marketing. (10marks)

b) Discuss the impact of technology on International Marketing. (10marks)

Question 4

a) Discuss the critical cultural factors influencing international marketing. (10marks)

b) What are the factors influencing International pricing. (10marks)

Question 5

a) An International marketer views the international markets from different orientations attitudes. Discuss the FOUR major orientations a manager can choose from. (10marks)

b) The World Bank has developed a category system of classification that uses per capita gross national product (GNP) as a base of classifying markets. Distinguish between low, middle and high income countries as viewed by international marketers giving examples (10marks)

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