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Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : BUSINESS AND MANAGEMENT STUDIES

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Discuss briefly with relevant examples the key reasons why organizations venture into the international market (10marks)

b) Multinationals (MNEs) generally have a love-hate relationship with their host countries. Elaborate on this statement (10marks)

c) Discuss the key issues an international marketer must address in relation to different cultural environments MNEs operate under. (10marks)

Question 2

Write short notes on the following international marketing orientations;

a) Ethnocentric (6marks)

b) Polycentric (6marks)

c) Regiocentric (4marks)

d) Geocentric (4marks)

Question 3

a) Discuss briefly five key economic indicators that international marketers must evaluate before deciding on which market to venture into (10marks)

b) Undertaking international research has many challenges. Using clear examples discuss the main challenges a marketer faces as they undertake international research assignments plus their possible solutions (10marks)

Question 4

a) International pricing is a complex and tricky decision making activity. Briefly discuss the various major pricing strategies that companies adopt. (10marks) b) Discuss the key determinants of channel design in international distribution strategies (10marks)

Question 5

Write short notes on the following international market entry strategies.

a) Indirect exporting (4marks)

b) Direct exporting (4marks)

c) Franchising (4marks)

d) Strategic alliance (4marks)

e) Assembly (4marks)

Mktg 430:International Marketing Question Paper

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