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Mktg 432:Consumer Behavior Question Paper

Mktg 432:Consumer Behavior

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2012

CONSUMER BEHAVIOR (MKTG 432) 3RD TRIMESTER 2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (SCHOOL BASED) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : MKTG 432
UNIT TITLE : CONSUMER BEHAVIOR
TIME : 2 HOURS

INSTRUCTIONS

Answer any FOUR questions.

Question One
Explain how the knowledge of consumer behavior is beneficial to marketers. (15 Marks)

Question Two
Explain the stages consumers go through when making a decision to buy expensive items. (15 Marks)

Question Three
Discuss the external factors that influence consumers to spend their money on a product. (15 Marks)

Question Four
Discuss factors that influence consumers to change their buying behavior. (5 Marks)

Question Five
Discuss how social class may affect the buying behavior of consumer. (15 Marks)

Question Six
Discuss two government programmes that are used to protect consumers in Kenya. (15 Marks)

Question Seven
The consumer is considered "king" in the market. Discuss this statement. (15 Marks)

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