Get premium membership and access revision papers, questions with answers as well as video lessons.

Mktg 432:Consumer Behavior Question Paper

Mktg 432:Consumer Behavior

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

CONSUMER BEHAVIOUR (MKTG 432) 3rd Trimester 2010

FACULTY : BUSINESS AND MANAGEMENT STUDIES

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Define the term ‘Consumer Behaviour’. How does the study of consumer behavior add value to the market in the Kenyan context. (10 Marks)

b) Explain the various theories brought about by behavioural scholars of consumer (5 Marks)

c) Explain how the various concepts of consumer behavior can be enhanced. (5 Marks)

d) Justify with relevant examples problems encountered by attitudinal change of consumers? (5 Marks)

e) Show the differences between consumer behavior and buyer behavior. (5 Marks)

Question 2

With the aid of a diagram, show how consumer behavior is affected by the (20 Marks)

Question 3

“Perception plays a huge role in consumer behaviour”. Discuss with the aid of a diagram (20 Marks)

Question 4

a) What is persuasion? State its impact on consumer behaviour (10 Marks)

b) What is propaganda? State its impact on consumer behaviour. (10Marks)

Question 5

Write brief notes on the following (20 Marks)

a) Personality

b) Prejudice

c) Predicament

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Human Computer Interraction (Bbit 314) (Bsis 430) 2Nd Trimester 2012

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

(Cisy 433) (Bbit 447): Cryptopraphy And Network

(Lang 310:Varieties Of English

A T R (Theo 205)

Abnormal Psychology (Coun 125)

Abnormal Psychology B(Coun 125)

Abnormal Psychology(Coun 125)

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 431: Taxation

Accf 431: Taxation

Accf 432Auditing 1

Accf 434: Auditing Ii

Accommodation Management (Bhtm 308) (Bshm 212)

Accounting Information Systems (Bbit 437)

Accounting Information Systems I(Bbit 311)

Accounting Information Systems(Bbit 311)

Accounting Information Systems(Bbit 447)

Accounting Information Systems(Buss 344)

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Popular Exams

Return to Question Papers

Quick Links