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Coun 405:Consumer Psychology Question Paper

Coun 405:Consumer Psychology

Course:Counseling

Institution: Kenya Methodist University question papers

Exam Year:2013

CONSUMER PSYCHOLOGY (COUN 405) 1ST TRIMESTER 2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COUNSELING
UNIT CODE : COUN 405
UNIT TITLE : CONSUMER PSYCHOLOGY
TIME : 2 HOURS

INSTRUCTIONS

Answer any FOUR questions

Question One

Explain the following terms

Consumer behavior

(2 Marks)

Consumer psychology

(2 Marks)

Discuss the factors to consider in selecting the consumables.

(10 Marks)

Question Two
Using relevant examples, explain one theory showing its application to consumer psychology. (15 Marks)

Question Three

Discuss the ICT in relation to consumer psychology.

(10 Marks)

Analyze the importance of media censorship.

(5 Marks)

Question Four
Explain the emerging issues in consumer psychology. (15 Marks)

Question Five
Discuss the factors affecting consumer behavior. (15 Marks)

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